Télécharger Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Livre audio par Kapferer Jean-Noël

Titre	Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Classe	Opus 192 kHz
Lancé	5 years 4 months 0 day ago
Nombre de pages	182 Pages
Fichier	kapferer-on-luxury-h_fGk7b.pdf
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Taille	1,081 KB
Temps	55 min 44 seconds

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Catégorie: Adolescents, Cuisine et Vins
Auteur: Kapferer Jean-Noël
Éditeur: Jennifer Zimmermann, Luis Sepulveda
Publié: 2016-02-14
Écrivain: Linda Green
Langue: Chinois, Arabe, Serbe, Albanais
Format: Livre audio, eBook Kindle

Kapferer on luxury : how luxury brands can grow yet remain ... - Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No̐ưl Kapferer, a world-renowned luxury analyst and co-author of the ...

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Kapferer on Luxury - Kogan Page - Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of ...

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(PDF) Beyond rarity: the paths of luxury desire. How ... - Jean-Noël Kapferer Pierre V alette-Florence , (2016),"Beyond rarity: the paths of luxury desire. How luxury brands grow yet

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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ... - Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-No?l Kapferer, a world-renowned luxury analyst and co-author of the ...

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ... - In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ... - a very informative book ((like most of the author) about luxury brands around the world. It tells you about the strategy they adopt to keep their image of luxury, how they must act differently on the market. Rarity is part of the attraction people feel, so making people wait for a Hermes bag or a place in the best restaurants will just increase one's desire to own it or to get there. Luxury may begin with small things, a lipstick from Dior for 25 euros for instance. It may cost ...

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Beyond rarity: the paths of luxury desire. How luxury ... - Luxury is a growing sector worldwide. This creates a major managerial challenge: How can luxury brands prevent becoming a victim of their own success? Once objective rarity is lost, what other levers still sustain desire for these luxury brands, nurture their dream and, thus, prevent the dilution of desirability created by their growing penetration and sales?,Based on 1,286 actual luxury ...

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ... - Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare: Kapferer, Jean-Noel: Libri in altre lingue ... Editore : Kogan Page Ltd; Re-issue edizione (3 marzo 2016) Lingua: : Inglese; Copertina rigida : 240 pagine; ISBN-10 : 0749479124; ISBN-13 : 978-0749479121; Peso articolo : 520 g; Dimensioni : 15.24 x 1.4 x 22.86 cm; Posizione nella classifica Bestseller di Amazon: n ...

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ... - In this volume Jean-Noël Kapferer, today's most prominent international personality in the world of consulting and academic luxury, addresses the present number one challenge of luxury brands: how can we grow, and yet remain rare/luxury?

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ... - Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of ...

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain ... - In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and

Darketing S06E09 - « Kapferer on Luxury: How Luxury Brands ... - Dans cet épisode du Darketing, Jean-Noël Kapferer explique que le luxe est le seul secteur au monde dans lequel la croissance pose un problème. Il insiste

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain ... - This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream ...

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